Since 1994 he has been working fro the National Museum of Science and Technology "Leonardo da Vinci" in Milan, of which he is Marketing, Communication and Fundraising director since 2002, developing partnerships and sponsorships with industries, institutions, foundations and companies for the realization of projects. Moreover, he is the director of the commercial structure, the Corporate Communication and he deals with the development of the activities abroad.
Since 2007, he has been part of a panel formed by the fundraisers of the main scientific museums in Europe. Since 2006, he has been studying, researching and applying project management processes to cultural organizations.
From 2004 to 2009 he attended as speaker and chairman the Annual Conferences of the Association Ecsite-European Network of Science Centers and Museums with papers on marketing and management of museums, development of partnerships between industries and scientific museums, project management for museums, cultural policies for museums.
He carries out training activities on the theme of strategic management, fundraising, project management, marketing and strategic communication for cultural organizations in some of the most important specialization schools and Italian universities.
Since 2005, he has been a testimonial for many courses of the Bocconi University, Milan University, Università Cattolica del Sacro Cuore and IULM in Milan.
In October 2007 he was invited to the International conference "Museum's management in Turkmenistan" organized by the Ministry of Culture in Turkmenistan and the Secretariat of the National Commission of Turkmenistan for the UNESCO, as sole representative of the scientific museums of the entire world. He published the essays L'importanza e il ruolo dei musei scientifici nella società: il panorama europeo e il caso italiano in the 4th annual report of Federculture 2007 and Sponsorizzazione e partnership: l'esperienza del Museo Nazionale della Scienza e della Tecnologia Leonardo da Vinci in Marketing e diritto edited by Mariateresa Maggiolino and Maria Lillà Montagnani.
